Our Story
Our Story
The Founder
Hey everyone ! Let me tell you a little about me and how I turned this impossible idea of having best temporary tattoos with no commitment, a reality. My name is Rohit, an Indian born and raised in northern India, who came to the beautiful Australia to finish my Masters In Information Technology(USQ), Sydney in 2006.
Growing up I had always been fascinated by tattoos and wanted to buy custom tattoos. However, I had only seen tattoos in movies on actors. I was drawn to the intricate ink that enhanced the looks of arms and backs of artists, musicians, and travellers. Each design told a story, but as much as I admired them, i hesitated to get one myself. It wasn’t the pain that deterred me—it was the permanence. I was worried that What if my taste changes? What if the design I love now at later age no longer resonates with me at later age?
This internal dilemma followed me into adulthood, and I dropped the idea of having a tattoo.
The Journey of a Temporary Tattoo Pioneer
The Spark of an Idea
My journey to entrepreneurship wasn’t immediate. Before Temporary Tattoos Australia, I had a successful career in Coles supermarket pty ltd, working as a store support manager for 7 years. My experience in the retail industry gave me an edge — I understood what drives people to buy and return for more. But it wasn’t until I started Poseidon Imports Pty Ltd, then I realized there needs to be a business that can bring ideas to life and reach every Aussie.
During my research, i met an several artists who specialized in traditional henna cones based tattooing. Intrigued by the concept of temporary body art, I started searching for a temporary solution to the problem of commitment. I knew that while henna had been around for centuries, there was little innovation in the field of tattoos. Most products on the market were either low-quality sticker-like tattoos for children or short-lasting, easily smudged options. This was a light bulb moment and at this point I knew that I could develop a semi-permanent tattoo that mimicked real ink, lasted longer, and provided people with a way to experiment with designs before making a lifelong commitment.
Bringing Temporary Tattoos Australia to Life
Being in the wholesale industry for a while, I had built connections with overseas manufacturer all around the world. This helped me in developing the best temporary tattoos & best semi-permanent tattoos, unlike traditional temporary tattoos that sat on the surface, Temporary Tattoos Australia’s formula worked by staining the upper layers of the skin, allowing the designs to fade naturally over time.
The next challenge was the artwork. To ensure authenticity, I collaborated with renowned tattoo artists worldwide, bringing unique and diverse designs to the collection. From minimalist line art to elaborate, detailed mandalas, Temporary Tattoos Australia became a platform for artists to showcase their work while giving customers access to high-quality, artistic tattoos.
Understanding the Customers
What sets me apart, as a founder is my deep understanding of my customer’s needs. I know that people crave self-expression without permanence. Some want to test a design before getting a real tattoo, while others love changing their look frequently. Many customers include professionals who couldn’t have visible tattoos at work but still want to enjoy body art on weekends. There are also those who simply love the ritual of adorning their skin for special occasions.
Temporary Tattoos Australia isn’t just about selling best temporary & semi-permanent tattoos—it was about giving people the freedom to reinvent themselves. We do this by offering customer temporary and semi-permanent tattoos. The customer can bring their own creativity to us and we can turn their dream into reality.
Overcoming Challenges
Launching Temporary Tattoos Australia wasn’t without hurdles. At first, many sceptics doubted whether temporary tattoos could be taken seriously in an industry dominated by permanent ink. I faced challenges in marketing the product but I knew that I needed to shift the perception that temporary tattoos were not just for children’s parties or festivals. Through strategic social media campaigns, collaborations with influencers, and real customer testimonials, we slowly built a loyal following.
One of our biggest breakthroughs was, when people recognised our products from their local discount stores and they knew the quality was very reliable and the product was very safe to use. We supply our products to business such as:- Price busters, Thrifties discount variety, Silly sollys Nothing over $5, King Kong Sale and many more.
For me, it all started with a simple question: What if tattoos didn’t have to be forever? That question turned into a idea, and that idea became a revolution. And now, through temporary & semi-permanent tattoos, people around the world can wear their stories with confidence, knowing that change is always an option.
